Veröffentlichungen Dr. Sven-Ove Horst

Peer-reviewed scientific articles

Tokbaeva, D. & Horst, S.-O., de la Hera, Teresa. (2022). eSports as a Digital Media Business: An conceptual Review and analytical assessment of the eSports industry. For Murschetz, P. C. (Ed), Ökonomie und Politik in der digitalen Mediengesellschaft. Denkanstöße und Analysen zur digitalen Transformation. Springer: Heidelberg. [forthcoming]

Horst, S-O; Salamzadeh, A; Ebrahimi, P ; Kolli, S. (2021). Co-Creation in Provider Side for Developing Innovative Services: How New Technology-Based Firms Benefit from Social Media Platforms. Nordic Journal of Media Management, 2(2), 109-126. DOI: 10.5278/njmm.2597-0445.7089

Horst, S.-O. & Hitters, E. (2020). Digital Media Entrepreneurship: Implications for Strategic Identity Work and Knowledge Sharing of Beginning Entrepreneurs. Nordic Journal of Media Management, 1(1), 23-44. doi:10.5278/njmm.2597-0445.3612

Horst, S.-O. (2020). Teaching strategy as an ethical practice. For Baumann, S. (Ed), Teaching Strategic Management (pp. 31-50). Edward Elgar: Cheltenham. [forthcoming]

Horst, S.-O. (2020). Conducting media management ethnography: A journey toward ‘impacting’ industry stakeholders. For Rohn, U. & Evens, T. (Eds.), Media Management and Media Policy (pp. t.b.d.). Routledge: New York.

Horst, Sven-Ove, Murschetz, Paul C., Brennan, D. N., & Friedrichsen, M. (2018). TV Film Financing in the Era of “Connected TV”: How Do “Legacy” Broadcasters Respond to Market Changes? In P. C. Murschetz, R. Teichmann & M. Karmasin (Eds.), Handbook of State Aid for Film: Finance, Industries and Regulation (pp. 615-633). Cham: Springer International Publishing.

Roll, Julia & Horst, Sven-Ove (2017). The Branding Potential for the Digital Transmission of Live-operas to the Cinema: An International Comparison of Estonia and Germany. Baltic Screen Media Review. 5(1) 90-109.

Roll, Julia, Emes, Jutta & Horst, Sven-Ove (2017). Cultural Marketing in the Digital Age: The Influence of Place and Media on the Brand Image of Live-Operas. Journal of Marketing Trends. 4(2) 31-37.

Horst, Sven-Ove & Järventie-Thesleff, Rita (2016). Finding an emergent way through transformational change – a narrative approach to strategy. Journal of Media Business Studies. 13(1) 3-21.

Horst, Sven-Ove & Moisander, Johanna (2015). Paradoxes of Strategic Renewal in Traditional Print-Oriented Media Firms. International Journal on Media Management. 17(3) 1-18.


Research briefs and literature reviews

Murschetz, Paul & Horst, Sven-Ove (2018). Literature review on Lucy Küng, “Strategic Management in the Media: Theory to Practice” (2nd Edition). Heft 1/2018. Medien & Kommunikationswissenschaft.

Horst, Sven-Ove (accepted March 2017). Literature review on “Research Handbook on Digital Transformations” by Xavier Olleros and Majlinda Zhegu 2016. The Journal of Media Innovations. [Forthcoming]

Full paper research pipeline and ongoing process:

Horst, Sven-Ove, Baumann, Sabine & Järventie-Thesleff, Rita (R+R1; preparing submission to JOMBS). Redefine your thinking about strategy! Understanding strategic behavior in times of flux. Journal of Media Business Studies.

Horst, Sven-Ove (preparing submission to International Journal on Media Management). Three skills for changing times: Practices that are key for media managers managing organizational change today.

Horst, Sven-Ove & Emes, Jutta (preparing submission to Journalism & Mass Communication Educator). Media management education today: Preparing students for the future of media organizations.

Horst, Sven-Ove & Di Marino, Mina (returned from Organization Studies). The importance of values and space for the conduct of management workshops: A sociomaterial perspective.

Horst, Sven-Ove & Pälli, Pekka (returned from Journal of Management Studies). Emotions and strategizing: Management-training workshops under the microscope.

Järventie-Thesleff, Rita & Horst, Sven-Ove (returned from International Journal of Strategic Communication). The constituting role of the communicative use of strategy tools.

Refereed conference papers

Järventie-Thesleff, Rita, & Horst, Sven-Ove (submitted for 2018). The use of corporate branding as a strategy tool. Strategic Management Society (SMS) 2018, Paris.

Järventie-Thesleff, Rita, & Horst, Sven-Ove (submitted for 2018). The communicative constitution of corporate branding. ECREA 2018, Lugano.

Horst, Sven-Ove (accepted for 2018). Organizing in a mediated life: becoming an entrepreneur as networked process of entanglement and interpretation. EGOS 2018, Tallin.

Horst, Sven-Ove, Perez Latre, Francisco Javier, & Järventie-Thesleff, Rita (submitted for 2018). Does media shape the becoming of an entrepreneur? Narrating unfolding identities. EMMA 2018, Warsaw.

Murschetz, Paul & Horst, Sven-Ove (accepted for 2018). Entry deterrence and quality differentiation games in the newspaper industry: Does game theory hold new insights to strategic media management? World Media Economics and Management Conference.

Horst, Sven-Ove, & Murschetz, Paul (accepted for 2018). Strategic media management revisited: The survival of small start-ups in an era of tech-giants based on a new understanding of strategy. World Media Economics and Management Conference.

Horst, Sven-Ove (2017). How mediated realities impact our understanding of strategy: Exploring entrepreneurial development in the start-up accelerator neudeli. NordMedia 2017, Tampere.

Horst, Sven-Ove & Wündsch, Charlene (2017). Strategic experimenting as organizational becoming: A field study of the start-up accelerator neudeli. EGOS 2017, Copenhagen.

Horst, Sven-Ove & Wündsch, Charlene (2017). Media management as a style of thinking: Exploring entrepreneurial and branding strategies in start-ups. EMMA 2017, Ghent.

Roll, Julia & Horst, Sven-Ove (2017). The impact of live-streamed operas in the cinema on the consumption of ‘classic’ live-operas in the music theater. EMMA 2017, Ghent.

Horst, Sven-Ove & Emes, Jutta (2016). Media management education today: Preparing students for the future of media organizations. When media realities and media teaching meet, Tallinn University, Estonia.

Horst, Sven-Ove (2016). Strategy as responsible “world making”: A sociomaterial perspective on performativity to understand emergent strategizing. EGOS 2016, Naples.

Horst, Sven-Ove (2016). Managing uncertainty and individual responsibility: How management training can support changing media organizations. EMMA Conference 2016, Porto.

Horst, Sven-Ove, Baumann, Sabine & Järventie-Thesleff, Rita (2016). Strategic engagement of emergent complexity in traditional print-media companies. World Media Economics and Management Conference 2016, New York.

Horst, Sven-Ove & Di Marino, Mina (2016). A sociomaterial perspective on organizing and the use of space in management workshops: A case of appreciative management practices. EGOS Pre-Colloquium Post-Doctoral and Early Career Fellow Workshop, EGOS 2016, Naples.

Horst, Sven-Ove & Djuric, Dragan (2016). We don’t have a strategy, but that is good! Phronesis and emergent strategizing for continuous change. EGOS 2016, Naples.

Horst, Sven-Ove & Di Marino, Mina (2015). Organizing, workspace, and materiality: A case of appreciative (inclusive) management practices. EGOS 2015, Athens.

Horst, Sven-Ove & Järventie-Thesleff, Rita (2015). Strategic wayfinding during emergent change in media organizations – a narrative approach. EMMA Conference 2015, Hamburg. (Best-paper candidacy)

Horst, Sven-Ove & Pälli, Pekka (2015). Developing emotions and strategy making: Management-training workshops under the microscope. EGOS 2015, Athens.

Järventie-Thesleff, Rita & Horst, Sven-Ove (2014). Brand Training Episodes as Therapy sessions – and as sites for interdiscursive strategizing. 14th European Academy of Management (EURAM), Special interest group on Strategic Management, 4–7 June 2014, Valencia, Spain.

Kuronen, Marja-Liisa & Horst, Sven-Ove (2014). Leadership and strategizing through CEO Letters – In and post financial crisis practices. 30th EGOS Colloquium, 3–5 July 2014, Rotterdam, Netherlands.

Horst, Sven-Ove, Järventie-Thesleff, Rita & Lillqvist, Ella (2014). Constructing identity at work: A performative approach to corporate identity. 12th Conference On Gender Marketing And Consumer Behavior: Gendering Theory and Theorizing Gender, 24-26 June 2014, Helsinki, Finland.

Moisander, Johanna, Horst, Sven-Ove & Laine, Pikka-Maria (2014). Strategic Agency of the Balanced Scorecard – Sociomaterial Perspective on Strategy Tools. 30th EGOS Colloquium, 3–5 July 2014, Rotterdam, Netherlands.

Moisander, Johanna, Horst, Sven-Ove & Hirsto, Heidi (2013). Strategy as an Institutionalized Ethical Practice. 27th Annual British Academy of Management Conference, SIG on Strategy as Practice, 10-12 September 2014, Liverpool, UK.

Järventie-Thesleff, Rita & Horst, Sven-Ove (2013). Communicating organizational downsizing: Exploring a strategic change in the use of internal discourses. 40th biannual Nordmedia Conference, 8–11 August 2013, Oslo.

Thesis (monograph – in German)

Horst, Sven-Ove (2012). Risikomanagement im Krankenhaus – Eine postmoderne Perspektive (English: “Risk Management in Hospitals – A postmodern Perspective”), Ingolstadt: Catholic University of Eichstaett-Ingolstadt doctoral publications. URL: